Market research is for discovering needs, lifestyles or beliefs of the customers and includes industrial and social research. SAC helps clients to make better business decisions. We study customer satisfaction levels and market feasibility and offer advisory solutions to the clients to derive maximum value from the research. Our market research services solutions are extremely cost efficient which can be modified as per client needs. We also conduct studies and surveys including the likes of product, investment, pricing, mystery shopping, financial, health research services, mental health, research and policy, congressional, secondary data collection, biomedical, reviewing purchasing patterns together with customer demographic data etc. Our research analysts have an in-depth understanding of industries and markets backed by practical industry experience and knowledge.
Types of Research
- Business to Consumer (B2C) Research
- Business to Business (B2B) Research
- Desktop/Secondary Research
- Consumer Market Survey
- Computer Aided Telephonic Interview (CATI)
- Computer Aided Web Interview (CAWI)
- Media Tracking
- Market Analysis
- Market Research Data Analysis
- Business Intelligence
- Competitor Analysis
- Market Sizing and Trends
- Industry Profiling
- Advertising Effectiveness
- Lifestyle Research
- Omnibus Studies
- Cultural Analysis
- Retail Audits
- Employee Satisfaction Surveys
- Customer Satisfaction Surveys
- Usage and Attitude Studies
- Concept Testing
- New Product Development
- Customer Segmentation
- Diversity Research
- Retail POS Sales Tracking
- Scenario Planning
- Dipstick Surveys
- Brand Awareness Tracking
- Brand Positioning and Strategy
- Brand Perception and Performance
- Market Data Research Processing
- Statistical Services
- Cluster and Factor Analysis
For global market research projects, SAC has multi-lingual skills with language experts in more than 60 international languages. SAC has CATI (Computer Aided Telephonic Interview) center located in New Delhi and is equipped with 100 workstations for domestic and international track-studies. Utilizing both quantitative and qualitative research, SAC has virtually reinvented the research arena with distinctive, personalized services, encyclopedic reference of consumer demographics, annual client conferences, and extensive interview database. We consists of linguistic experts from across India for domestic research, including all 24 Indian regional languages.
These international researchers are able to conduct interviews in Spanish, Portuguese, French, German, Italian, Russian, Ukrainian, Mandarin, Malay, Thai, Persian and Arabic etc.
SAC is an independent full-service market research company providing high-quality market research services specialized in providing research solutions to a diverse set of clients including corporate and consulting companies in both quantitative and qualitative services.
Segments of Market Research:
SAC’s highly experienced professional research teams not only deliver services in quick and timely manner, but also make it a point that the services offered are at the proper time and at the best quality as the only guiding factors. The two segments in which we offer our services are:
- B2B ( Business to Business)
- B2C ( Business to Consumer)
- B2B (Business to Business) Market Research
It is about involving or describing business plans or skills among different businesses or industries. SAC offers the full range of research services including research design, fieldwork (data collection) and data analysis and is amongst one of the few B2B (Business to Business)- market research companies that can target difficult-to-reach business professionals (B2B respondents). We have the highly experienced and skilled researchers and investigators who can comfortably guarantee that our clients get the best B2B (Business to Business) market research services which fit their specific needs. We believe in the advantage that market research provides to the business leaders to fully understand their industry, facilitate business development strategy, highlight company performance, and nurture industry growth. SAC provides customized B2B research and intelligence studies both nationally and globally.
All of our B2B (Business to Business) market research surveys are designed by our professional staff to maintain high survey response rates. Our offerings include market entry studies, market sizing studies, market segmentation studies, feasibility studies, product development studies, advertising studies, market assessment studies, customer satisfaction studies, and employee satisfaction studies etc.
Purpose of Business to Business Marketing Research
Getting products or services to the right markets demands precise, true and significant information. Thorough market research diminishes ambiguity included in marketing, reduces waste, and rationalize decision-making of the managment. SAC allows a business to connect with other businesses that meet particular criteria, thereby making every single penny count.
SAC Is Your Business to Business Marketing Research Partner
Every single penny counts, particularly in tough economic times. At SAC we help you to identify new opportunities by using Market Research to gather data, creating a marketing plan and make considerate decisions to optimize operational costs and maximize revenues for the firms.
- B2C ( Business to Customer) Market Research
It is about involving or describing business plans or skills between the consumers of different age, gender, and locality. All of our B2C market research surveys exploit an accurate, reliable and bias-free practices. These user-friendly surveys are an efficient way to measure and assess:
- Competition – Awareness of your brand v/s your competitors
- Demographics – Statistics such as age, income, gender, education
- Trends – The direction of the industry or market
- Segmentation – Special subgroups that could shape the marketplace
SAC is one of the nation’s premiermarket research companies in conducting the following activities:
- Assembling market’s ability about ideas and trends
- Gauging an interest in new products and service offerings
- Creating a targeted list of capable new customers
Our broad network of market research experts maximizes precision within studies and raise interaction with target audiences. Our skills include high-tech analytics for quantitative studies and intuitive strategic analysis for qualitative research. Methodologies include focus groups, online surveys, quantitative analytics and intensive fieldwork. Our services support market opportunity studies, innovation, and go-to-market strategies.